Monday, May 19, 2014

Narrable Story on The Coug Fan Experience

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Current Events in Public Relations


            On March 26, Manhattan College put Steve Masiello on leave for falsifying his resume. On his resume he claimed graduating from the University of Kentucky in 2000. The University of South Florida discovered Masiello with a falsified resume when extending an offer to the Manhattan College coach. Masiello led the Manhattan Jaspers to a 25-8 overall record and a second round elimination of the University of Louisville in the 2014 NCAA Basketball Tournament. According to Maseillo’s bio, he was a student at Kentucky from 1996-2000. He listed his degree as a Bachelor of Arts in communication. However, according to The UK Office of public relations, Masiello never earned his degree from Kentucky. Due to the new findings, South Florida rescinded his contract offer because the university’s policy states, “all full-time coaching hires must have a bachelor’s degree” according to an article released by The Tampa Tribune. Manhattan College released a statement according to NCAA.com “Masiello is currently in the process of reviewing his degree status with the University of Kentucky.” Masiello is placed on leave until the situation is resolved.
            Masiello should release a statement apologizing for his actions and stating he will take the necessary precautions to resolve the crisis and earn his degree. He may need to finish his collegiate degree by enrolling in classes and putting his coaching job on hold until he is done. University of South Florida should issue a statement saying the university is willing to help Masiello through the process of earning his degree, so it can complete the hire. Manhattan College needs take the same actions as South Florida, so it can keep its rising young coach and produce more NCAA Tournament seasons. Masiello is one of the top rising coaches in the country. His mentor, Rick Pitino, who had Masiello as an assistant at Louisville, believes Masiello has a bright coaching future ahead.

            On March 18, Washington State University fired Men’s Head Basketball coach Ken Bone after five seasons. WSU Athletic Director Bill Moos informed Bone that he needed to make a change. “I appreciate what Ken has done for Cougar Basketball. But at this point we need to revitalize our fan base, particularly our student body, and position this program to compete for championships.” Bone was fired with two years left on his seven-year contract that includes a $1.7 million buyout. During Bone’s tenure, the Cougars went 80-86 overall including an 11th place finish in the PAC-12 standings with a 10-21 overall record this past year. “People are disappointed in me? I bet I’m more disappointed than they are. I’m not content with mediocrity,” said Bone according to cbssports.com.
            Moos fired Bone due to the lack of attendance because WSU failed to produce winning basketball seasons. Cougar hoops needs a new shot of energy, especially since the Cougs have experienced winning success in 2008 with a trip to the Sweet Sixteen under former head coach Tony Bennett. Bennett left the program in 2009 to accept the vacant head coaching position at the University of Virginia. Bone replaced Bennett in 2009 only to be fired in March of 2014. On March 31, Moos announced the hiring of Ernie Kent as the new coach. Kent has 19 years of head coaching experience including 13 years at his Alma matter the University of Oregon, where Moos held the athletic director position. Kent led Oregon to five NCAA Tournament appearances including two elite eight appearances. “I have witnessed firsthand his many talents. He has proven that he can win championships in our conference,” said Bill Moos according to wsucougars.com. With 235-174 record at Oregon, Kent won the PAC-10 conference in 2002 and two PAC-10 conference tournament titles in 2003 and 2007. Kent currently has the most amount of victories as a head basketball coach at Oregon. “Ernie Kent comes to WSU with sterling credentials and the necessary skill set to take the basketball program to higher levels of achievement,” said former Washington State head basketball coach George Raveling according to wsucougars.com.
            This is a great hire that pumps new energy into the cougar fan base. Kent experienced tremendous success at Oregon with multiple trips to the NCAA tournament and conference championships. Kent is exactly the coach Washington State needs to turn around the basketball program; he already proved his capability with his results at Oregon. “Getting back into coaching for me has meant finding the right program that matches up with my passion, my vision, my beliefs and my commitment; and I feel Washington State University fits all that criteria for me,” said Kent according to wsucougars.com. Not only is this a great hire to produce winnings seasons but also from an academic perspective this is a homerun hire. “Under Kent’s direction, the Ducks men’s basketball team ranked No.1 amongst PAC-10 schools in the NCAA’s Academic Progress Rate several times throughout his head coaching career,” according to wsucougars.com.
            On March 27, Washington State University baseball coach Donnie Marbut was in a car accident. WSU Murrow Cable eight student Brenna Kelly reported the accident. The accident occurred just before the baseball game against San Jose State University. Marbut was taken to the Pullman Regional Hospital before being released that same night according to The Seattle Times. The Times said various reports indicate, “the accident happened 30 minutes before the game and involved three cars at the main intersection leading into the WSU campus. Marbut reportedly was dressed in his Cougars uniform.” The Spokesman Review stated, “police say that Marbut showed no signs of intoxication.” Following these reports, WSU released a statement acknowledging the accident and further stating the absence of Marbut from his baseball duties. According to a twit from CougCenter, Athletic Director, Bill Moos acknowledged on Cougar Calls on March 31 “Donnie Marbut had a medical condition that led to his car accident.”
            Washington State University has done a good job with Marbut’s situation by acknowledging in a statement the accident’s occurrence. However, WSU should issue another statement saying that the university is looking into the situation and will take the appropriate actions as necessary when all information becomes available. Marbut has yet to formally speak about the issue and therefore should issue a statement regarding his actions and is willing to work with the university and legal officials to get everything straightened out.

Thursday, February 20, 2014

History Repeats Itself



            Overview
            Washington State Cougar basketball is in dire straits and are looking for answers to win. The current situation is a reminiscent of when the program faced a similar crisis 11 years ago according to Cougar fans. Just over a decade ago, the program hit rock bottom. After three seasons of monumental progression, the WSU basketball program would hit their peak of two consecutive NCAA Tournament appearances before regressing to rock bottom again.

            Laying The Foundation
            In 2003, WSU Athletic Director Jim Sterk announced the hiring of Dick Bennett. He was charged with the goal of rebuilding a basketball team that has not seen the NCAA Tournament since 1994 under former Washington State head coach Kelvin Sampson. With the goal of rebuilding a struggling team at hand, Bennett centered his rebuilding process around a strong defensive team. In 2004, his recruiting class consisted of defensive minded players such as shooting guard Kyle Weaver and point guard Derrick Low. Bennett would coach the Cougs for three seasons (2004-2006) before retiring. While Bennett did not produce a winning season during his tenure, his squad would show flashes of progression, which included upsets over Stanford, UCLA, and Arizona.
            “You could tell they were going in the right direction,” said WSU student Bobby Hogle. After the 2006 season, Bennett retired from coaching and laid the foundation to a prominent assistant coach who is also his son Tony Bennett. “It got fans interested in Cougar basketball again,” said WSU student Ben McEnderfer.

             “TYA”
            At the start of the 2006 season new Washington State head coach Tony Bennett’s squad was picked by the PAC-10 media poll to finish last in the conference, despite seeing remarkable upswing to the program. Even though the media predicted the Cougars to finish last, Washington State would produce one of the most shocking outcomes College Basketball ever encountered. In Bennett’s first year as head coach the Cougs would finish the regular season 24-6, 13-5 in PAC-10 play and finish second in the conference standings. This remarkable season included sweeping rival University of Washington and basketball power University of Arizona. “I went to four games that year. The student body was packed and the games were extremely exciting,” said McEnderfer.
            After an impressive regular season finish, Washington State would earn a bid to play in the NCAA tournament, their first bid in over 10 years. Picked as a #4 seed in the tournament, the Cougars were matched up against Oral Roberts. WSU dominated Oral Roberts 70-54 advancing to the second round against Vanderbilt resulting in a 78-74 double overtime loss. During the tournament Bennett and his coaching staff wore a pin on their shirt titled “TYA” which stood for “Turn-Around-Year. “When something like that happens it’s strange,” said Hogle.


The Year of Greatness
            Following an impressive season, WSU finished the 2007-2008 season 23-5, 11-5 in conference play, to lock up the third spot in the conference standing. For the first time in school history, WSU made the NCAA Tournament back-to-back seasons. Picked as a #4 seed in the tournament yet again, the Cougars blew out #13 Winthrop University 71-40. In the second round, the Cougs played #5 Notre Dame. Picked to win by 2.5 points, Washington State shocked March Madness winning 61-41 against the Fighting Irish. The victory secured their first Sweet Sixteen appearance since 1941, the second Sweet Sixteen appearance in the school’s history. “This was hands down the best year we ever had and Bennett is the best coach we ever had,” said Hogle. “He developed his players to perform as a unit,” said McEnderfer. What turned out to be the school’s best basketball season in over 50 years came to a screeching stop with a 68-47 loss to #1 seed North Carolina.

            The beginning of the bottom
            After two back to back NCAA Tournament births, WSU would finish the 2008-2009 season 17-16, 8-10 in PAC-10 play with a first round elimination in the National Invitation Tournament. Despite finishing 7th in the conference with a very young team, WSU would have two of their freshman named to the All-Freshman team for the PAC-10 conference, center DeAnglo Casto and shooting guard Klay Thompson. Following the 2008-2009 season Bennett resigned from WSU to accept the vacant head coaching position at University of Virginia home to the ACC conference. Many students and fans were sad to see Bennett leave.
            “I was surprised, everyone was upset and everyone thought it was going downhill from here,” said McEnderfer. “I knew someone from the ACC or Big 10 was going to get him, it was going to happen,” said Hogle.

            A New Era
            On April 6, 2009 WSU Athletic Director Jim Sterk announced the hiring of Ken Bone to a seven-year contract. Bone formally coached at Seattle Pacific University guiding the Falcons to multiple NCAA Tournament appearances from 1990-2002. Bone left Seattle Pacific after 2002 to coach at Portland State University from 2005-2009 leading the Vikings to two NCAA Tournament appearances.
            “I thought it was a great hire. With Bone were going to get buckets and continue with our great defense,” said Hogle. “I heard good things about Bone and basketball looked optimistic because we had returning stars,” said McEnderfer. In Bone’s first season at WSU 2009-2010, the Cougars finished 16-15, 6-12 in PAC-10 play resulting in a last place finish and no tournament bid.

            Judgment Year
            Following a very disappointing campaign, many Cougar fans believed this would be the year Bone’s squad would return to March Madness. This year’s team possessed a lot of talent, highlighted by future 1st round NBA draft prospect junior Klay Thompson and standout defensive player junior DeAnglo Casto. Despite what many fans believed was the best talented team on paper and Thompson leading the conference in scoring per game, the Cougars would face off court issues that dampened their season. “Off court issues played a huge part for not making the NCAA Tournament. If they had Klay Thompson for the UCLA game they would have won,” said McEnderfer. WSU would finish the 2010-2011 year 22-13, 9-9 in PAC-10 play locking up the 6th place in the conference. “The PAC-10 is really good at basketball and as a result we didn’t get the wins we needed to get,” said Hogle. The Cougars would be shut out of March Madness and face elimination in the semifinals of the National Invitation Tournament against Wichita State losing 75-44.

             The Hot Seat
            If there was going to be a year when Bone would lead the Cougs to the NCAA Tournament, the 2010-2011 season appeared to be the year. At the 2011-2012 campaign, rumors spread of Bone’s lackluster job at the helm. One of WSU’s prominent athletic boosters called for his firing.
            “The media was getting to him,” said Hogle. “Regardless, as a coach you are going to get pressured to do well” said McEnderfer. Despite media scrutiny, Bone had a bigger concern with losing his two best players, Klay Thompson to the NBA draft and DeAnglo Casto from playing basketball overseas. The 2011-2012 campaign resulted in a 19-18 record, 7-11 in conference play finishing 9th in the PAC-12.  The Cougars would earn a bid to the lowest tournament bracket in College Basketball the College Basketball Invitational Tournament where Bone’s squad would lose in the final round against University of Pittsburgh.

            At The Bottom
            After three very disappointing seasons Bone coached his 4th year. The 2012-2013 campaign was one of the worst years in Cougar basketball history. Their final record was 13-19, 4-14 in conference play tied for 11th in the conference. When the season ended Athletic Director Bill Moos met with Bone about his future. Many fans suspected Bone would be fired at the conclusion of this meeting. However, he was reinstated for a 5th year.
            “I was surprised and upset. Everyone began to question what Moos saw in Bone,” said McEnderfer. “I was not surprised. Football was his main focus at the time,” said Hogle.

            Where Do We Go From Here
            The 2013-2014 team was picked to finish last in the conference by the PAC-12 media poll. Moos has dropped hints of this year being the end of Bone. Fans have not had any reason to be excited for basketball, illustrated by the declining attendance at games especially in the student section. Bone himself, admitted the team desperately needs more wins and understands fans are unhappy with his current performance. Since the 2010-2011 season, the Cougars have regressed. This year so far is no different especially without the team’s leading scorer DaVonte Lacy due to injury. Do all these signs indicate this is Bone’s last year?
            “I think he is going to get fired. The attendance has dropped and he hasn’t won a single big game,” said McEnderfer. “He’s gone after this year. Moos doesn’t a want a program that is damaged beyond repair especially if it’s the second revenue streaming sport,” said Hogle. Who will replace Bone if it is?